January 31, 2014

Wheelock Basketball Shoots to Raise Funds and Awareness for Fight Against Cancer

BOSTON, MA – The Wheelock College men's and women's basketball teams will dedicate its basketball doubleheader on February vs. Southern Vermont College to showing support in the fight against cancer.  

The Wildcats have teamed with the Kay Yow Cancer Fund in its 2014 Play 4 Kay initiative. From February 7-17, hundreds of college basketball teams across the nation will also take part in this incredible event, holding their own respective fund raising and awareness efforts. Both of Wheelock's teams will be wearing pink and white "United We Fight" shirts from Nike during the shootaround as well as Kay Yow Elite Nike pink and white socks.  There will also be a 50/50 raffle with t-shirts as prizes.  Donations of any amount will also be accepted.  You can also donate through the Wheelock women's basketball Kay Yow donation site here

The 2014 Play 4Kay initiative (formerly known as WBCA Pink Zone) is an opportunity for a nation of coaches to raise breast cancer awareness and funds for research on the court, across campuses, in communities and beyond. Since its inception in 2007, the Play 4Kay initiative has raised over $2.8 million to support women's cancer research.

The Kay Yow Cancer Fund, in partnership with the Women’s Basketball Coaches Association (WBCA) and The V Foundation, is a 501 (c)(3) charitable organization committed to being a part of finding an answer in the fight against women’s cancers through raising money for scientific research, assisting the underserved and unifying people for a common cause. 

Kay Yow, former North Carolina State University head women’s basketball coach, was first diagnosed with breast cancer in 1987, and passed away on January 24, 2009, after facing her third bout with the disease. With the creation of the Fund, Kay hoped to raise money to further cutting-edge research conducted by the nation’s top doctors and medical experts to allow more and more cancer patients to have access to experimental drugs and clinical trials. Since the majority of these research projects are privately funded, these researchers desperately need our support in order for them to continue to make strides in finding a cure for cancer. 

To date, the Fund has contributed over $3.8 million in support of women's cancer research. Due to our unique partnership with The V Foundation, we utilize their Scientific Advisory Board to ensure your donations support the cancer research projects with the most potential. Thus, grant recipients funded by the Kay Yow Cancer Fund have remarkable standing within the scientific community. 

Kay felt as if coaches not only shared a profession but a community. It is with this communal mentality that Kay, despite her humility, served as a platform to rally a nation of coaches to be a part of one team against one opponent – cancer. Her battle against breast cancer was fought in the public arena with the hope of inspiring others to be a part of a greater cause. Kay’s vision for the Fund encompasses not only her wish to fund cancer research but also her desire for coaches to enrich their lives by serving others. 

There’s still much more progress to be made in the scientific community in regards to cancer research. Get involved today by donating online, attending one of our national events, and/or hosting a 4Kay Event in your local community. For more information visit www.KayYow.com or contact our staff at info@KayYow.com or (919) 659-3301.